A subhead can be a remarkably useful tool. Unfortunately, it is often overlooked by press release writers. Now what exactly is the purpose of a subhead? Well, the subhead of a press release gives you the opportunity to flesh out your specific news angle and further hook the reporter without diluting the dramatic statement of the press release headline.
Here is a headline and subhead combination that one might use on their press release:
Today's Youth Health Conscience, Want Smoking Banned.Students weigh in at open discussion: Believe smoking isn’t a right, but clean air is. One student group is petitioning for a smoking ban on campus.
Posted by pressdr
at 11:06 AM EST
Updated: Wednesday, 18 February 2009 11:13 AM EST
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Updated: Wednesday, 18 February 2009 11:13 AM EST
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